Personal data

Who is the administrator of my personal data?

The administrator of your personal data is Lifepack Vit s.r.o., based in Ostrava, company address: Hasičská 551/52, 700 30 Ostrava-Jih, Hrabůvka, Czech Republic, registered in the Commercial Register kept by the Regional Court in Ostrava under No. C. 78719, DIČ: CZ08202494, Company ID 08202494.

The Administrator conducts operations related to the processing of your personal data. You can contact the Administrator:

  • by phone: +48 22 397 91 40,
  • by sending e-mail:

What is the legal basis and purpose of the processing of my personal data by Lifepack?

The basis for the processing of your personal data is the contract of sale or provision of services electronically concluded with Lifepack – in accordance with Article 6(1)(b) of the RODO. The processing of your data is necessary for the performance of the contract concluded with Lifepack, to which you are a party, and is aimed at its performance.

To which other entities does Lifepack transfer my personal data?

If you provide your personal data, the recipients of your personal data include our suppliers:

  • couriers,
  • equipment installers,
  • persons performing service and repair activities for the equipment,
  • entities providing legal services to Lifepack,
  • entities providing accounting services to Lifepack,
  • entities providing IT services to Lifepack,
  • payment operators you use to make payments for products purchased from Lifepack.

Personal data are disclosed to the above recipients only for the purpose of performing the contract to which you are a Party. When the recipient of your personal data is a so-called processor, Lifepack enters into an entrustment agreement with it for the processing of your personal data as required by Article 28 of the RODO.

What else do I need to know regarding Lifepack’s processing of my personal data?

  1. Whenever we personalize or specifically target our communications, offers or advertisements, we may profile your data. However, we do not make automated decisions (forced by an algorithm, for example) that may affect your legal situation. If you decide that you no longer want to receive personalized offers, product recommendations or any marketing communications at all, you can inform us at any time.
  2. Your data will be kept for the period of the statute of limitations for any civil or tax claims,
  3. If you have subscribed to the newsletter, your data will be processed based on your consent. Your consent can be withdrawn at any time, but this does not affect the validity of the processing activities undertaken by us prior to the withdrawal of consent.

What are my rights?

  1. You are not obliged to provide your personal data, but without it Lifepack will not be able to enter into a contract with you. Your provision of your personal data is a condition for entering into a contract with you and its performance.
  2. You have the right to request from the Administrator access to your personal data, rectification, erasure or restriction of processing, and the right to portability of your personal data.
  3. You have the right to object to processing and to lodge a complaint with the supervisory authority, which is the President of the Office for Personal Data Protection.



What are cookies?

Cookies, or “cookies,” are small text files stored on the disk of the user of websites. Cookies help website administrators manage these websites and improve the quality of the content provided.

What is device recognition?

Device recognition are mechanisms that allow a website to “read” the type of device from which a user connects to a website. These mechanisms also identify the operating system used on the device, the time zone from which the connection is made, screen size and resolution, etc. These mechanisms are designed to adapt the appearance, size and other parameters of the website to a particular device. This information is not used to identify a specific person.

What other information does Lifepack use?

Lifepack uses, resulting from the general principles of connections carried out on the Internet, information contained in system logs (such as IP address). This information is used for technical purposes related to the administration of our servers. In addition, IP addresses are used to collect general, statistical demographic information (e.g., about the region from which the connection is made).

Lifepack uses cookies and other technologies and information to help manage its websites. For ease of communication, cookies and other similar technologies will be referred to collectively as cookies.


What types of cookies does Lifepack use?

  • Session cookies – these are cookies that are automatically deleted when you close your web browser.
  • Persistent cookies – these are files that are stored on your device for a specified period of time. The storage of these files is not dependent on closing the browser.
  • Own cookies – set by Lifepack services.
  • Third-party cookies – set by services other than Lifepack, such as Google Analytics, Facebook, Criteo.

Lifepack uses both its own and third-party cookies.

Why does Lifepack use cookies?

Cookies are necessary for Lifepack to provide basic services related to the products offered. Lifepack uses proprietary cookies to enable users to log into their accounts and complete transactions in the store. Therefore, at least one user authorization per session is required to authorize a given user.

Lifepack also uses cookies for the purpose of optimizing its websites and adapting the content on the site to a person’s preferences. This applies in particular to cookies that allow us to “read” how you use our website. Cookies, including those from third parties, are also used for statistical and analytical purposes. These files allow Lifepack to determine the average duration of a visit to the site, the total number of visits to the sites managed by Lifepack. These files are fully anonymous and do not allow Lifepack to identify specific individuals using our services.

Lifepack also uses cookies for remarketing purposes. These cookies allow us to display advertisements for our service on other services and websites. These cookies use, among other things, the history of visits to our services. These cookies include our own cookies as well as those of third parties.

Does Lifepack sell or share cookies with other companies?

No, Lifepack does not sell or share cookies with other companies.

How can I manage my cookies?

You can manage cookies by changing your browser settings.

Most often, managing cookies is possible from the “Settings” menu. In this menu you can find out how to delete cookies, block the storage of new cookies or set an alert when a new cookie is stored.

Is it possible to use Lifepack websites with cookies disabled?

Disabling cookies in your browser generally does not prevent you from using our services, but may cause difficulties. In particular, access to certain content or the ability to log in may be hindered.